April 26, 2016 at 8:10 am #3082
Here is the latest blog post from InspiredWork.
How to write a Cover letter
Cover letters are a critical part of every job application process. Knowing how to write a cover letter helps you put your best foot forward in the initial stages.
‘Tailor –made’ rather than ‘one- style- serves- all’
There are templates and innumerable cover letter examples online. You could use them for reference but never replicate and never send a generic cover letter. Always customize each cover letter for the specific job you are applying. Include the name of the hiring manager or recruiter, if you know it. Modify the tone, language and content of your cover letter according to the type of organization you are applying to. While formal salutations and closings and professional formats are the norm, when you apply to a creative ad agency, for instance, allow personality and creativity to come through!
Be clear and compelling
Today it is common for over 100 people to apply for a position online. Some candidates don’t send cover letters and many recruiters view that as a sign of laziness and won’t select them to interview. So, whenever possible, include a tailored cover letter. Also, it is important to include a cover letter that clearly describes why you want the position and why you are the best candidate. Since recruiters and hiring managers receive so many applications you can make yours stand out by making it clear, compelling and easy to skim. Remember recruiters and hiring managers spend 6.25 seconds on average reading a resume and cover letter. Make the format and content easy to scan quickly and keep it short and to the point.
Put your best foot forward consistently
Research the company and position and think about what in your background makes you the ideal candidate. Create a theme or overall brand promise as a headline. Make sure the headline is compelling, authentic to your experience and you can deliver it. For example, when I was looking for head of marketing positions, my brand promise was “Results-Oriented Marketing Leader”. Next, come up with a bulleted list of 4-5 reasons you are the best candidate for the job. Always tailor this list to the job. For example, if you are applying to a software-as-a-service company and you have worked for a software-as-a-service company before, then highlight that. The idea is to translate all of your experience into a bulleted summary that shows what you can bring to the position. This will enable you to put your best foot forward for the job consistently in both your resume and cover letter.
Here is an example of a tailored-resume beginning below. After that, I have included a tailored-cover letter example that matches this resume. Always ensure your messaging is consistent between your resume or CV and your cover letter.
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